Harvard Business Review Client Panel: The Business Opportunities for Media Ad Sales

Harvard Business Review Client Panel: The Business Opportunities for Media Ad Sales

Harvard Business Review will host a discussion with brand advertisers about the ad sales business. Expect to gain new insight into how they’re dealing with increased pressure to deliver toward the bottom line and the role they expect their media partners to play. We’ll also take a look at the biggest opportunities they see for ad sales, how to better position and package your presentations, and what it now takes to get on their radar and in the door.