Media Agency Panel: What Our Clients Want from Ad Sales

Media Agency Panel: What Our Clients Want from Ad Sales

This panel of media agency directors will share insight into the changing world of brand advertisers. They’ll review the new demands their clients are making and ultimately how this impacts the ad selection process. From price reduction pressure, to programmatic and media fragmentation, expect a frank discussion about how media buying agencies are dealing with the shifting client landscape – and the implications on your approach to sales.