The Coca-Cola Company

Anthony Martinez

Communications Planning & Content Marketing Strategist
The Coca-Cola Company

Anthony Martinez

Communications Planning & Content Marketing Strategist

Biography

Anthony joined The Coca-Cola Company in July 2011 to look after integrated marketing communications for the Glaceau brand portfolio. Today he leads a an internal group of strategic communications planners and problem solvers, called kollective, who are responsible for designing and experimenting with new ways to connect The Company’s emerging brands like Fairlife, ZICO, Odwalla, and Gold Peak with different audiences.

 Prior to joining The Coca-Cola Company, Anthony worked at American Express, where he created digital and social media experiences to  engaged card members and prospects around the company’s entertainment properties. Anthony earned an M.S. in Strategic Communications from Columbia University in New York City and currently lives in Westchester, New York with his wife and daughter.

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