Baba Shetty is the CEO of Invisible Science, a research and advisory firm, focused on programmatic marketing. He started Invisible Science as a way to fill a gap in the marketplace, offering insights and advice for brands looking to find the best technologies for their businesses.
Previously, Shetty was Digitas’ Chief Media Officer for 3 years. Prior to joining Digitas in 2013, Shetty spent a year at Newsweek. He started his career on the client side at BMW, jumped to Forrester Research and eventually landed agency side at both Fallon Worldwide and Hill Holliday. Shetty has over 25-plus years of experience.