Bob Bejan is currently General Manager for Global Communications Strategy: SMSG at Microsoft working directly for COO Kevin Turner. Prior to his current role, Bob was Global Executive Creative Director of AOL Advertising’s Partner Studio, focused on delivering the next generation of content and creative solutions for marketers. Partner Studio offers brands the opportunity to deliver emotive content experiences that connect with their audiences and are fueled by AOL’s flywheel of data, insights, and programmatic optimization.
Before joining AOL, Mr. Bejan was Vice President North America, Advertising Sales and Marketing at the Microsoft Corporation, where he was responsible for developing and executing against the sales and marketing strategy within the United States, driving ad revenue opportunities, leading the relationships with top agencies and clients, and building market share.
Mr. Bejan’s recent role at Microsoft was his second time with the company. In 1996, Mr. Bejan joined Microsoft as the Executive Producer for the Microsoft Network within the Company’s Interactive Media Group (IMG). He led the charter to bring its online service to the Web and was responsible for all of the original programming that premiered on the Network. In February ’98, he was recruited into the News & Publishing Division of the IMG as the Director of Worldwide Sales, Operations, & Programming for the Online-Sales Team. Mr. Bejan greatly advanced the effort toward “monetization” of the Microsoft Network.
Prior to his sales role at Microsoft, Mr. Bejan was the Chief Development Officer of the MSLGroup worldwide, (Part of the Publicis Groupe) . In addition to driving revenue growth and global accounts, he was part of a core team that transformed 27 independent companies into the fourth largest PR and communications company on the planet. Prior to taking this position, Mr. Bejan was the co-founder and CEO of PBJS, Inc., a Digital Creative Studio focusing on Digital Marketing, Corporate Communications, Creative Production and live experiences. Founded in 2003, PBJS was acquired by the Publicis Groupe in 2008. PBJS is a part of the MSLGROUP, working within the Publicis Network.
Mr. Bejan started his first creative business in 1987; BNE was a creative studio delivering, jingle writing, creative direction and production services for major advertising agencies. Using BNE as a foundation, Bejan developed a creative collaboration with the Teenage Mutant Ninja Turtles resulting in a Rock and Roll album and World Tour that sold over 4.5 million records worldwide and sold over a million tickets during its 2.5-year tour around the world. Mr. Bejan became a founder, partner, and inventor of Interfilm, an interactive motion picture studio that produced interactive movies for theatre multiplexes. Following a successful public offering in 1992, Interfilm produced four interactive motion pictures that were exhibited in over 50 theatres around the United States. In 1994, Mr. Bejan became Vice President of Warner Bros Interactive Entertainment. He was a founding executive and member of the core team that began the studio’s original web presence and content strategies both on the Internet and America Online. In addition, he served as a member of core design team for Warner Bros. Studio Stores retail chain.
Mr. Bejan lives in Seattle and New York with his wife and three sons.