Nelson Pinero joins GroupM Multicultural from MEC, where he developed strategies and executed cross-media plans within several industries and accounts including retail (IKEA), QSR (KFC), and travel (Marriott). Prior to MEC, he worked the Sprint team at Mindshare where he served on the digital team leading geo-targeted and behavioral targeting campaigns, as well as early adoption of programmatic solutions. Pinero also held roles at at Mediavest where he gravitated towards technology based accounts (TheStreet.com and Epic Games), as well as Dentsu where he managed media planning for Canon Digital Cameras and Computer Solutions. He has diversified his experience to include work at agencies that addressed multiple cultural markets including Japanese, Chinese, Korean, Russian, and African American. His role encompasses digital multicultural interests in the U.S. media at GroupM.