Seth Kelly serves as Creative Director, Native Content at Society. In this role Seth leads Society’s newsroom team and is responsible for developing and executing branded micro-content on behalf of clients such as Jeep, Dodge, FIAT USA, Universal Technical Institute, FDA, Charles Schwab, and Sony.
For the first 15 years of his career, Seth specialized in men’s general interest, sports, fitness, and native content editorial. He has served in senior editorial roles for Stuff and Maxim magazines, as content development director for Complex Media’s digital properties, and editorial director for AMI, Inc.’s portfolio of fitness websites and publications. In 2009, he pitched and launched UFC: The Official Magazine, the Ultimate Fighting Championship’s first foray into branded content, and served as the title’s editor-in-chief.